Try wrapping your head around the Concept of Garage

"If there's no one message I have stressed more than any other over the last few years," write Bill Taylor at Harvard Business Online, "it is that it's not enough to be pretty good at everything. The most successful companies, products, and brands have figured out how to become the most something-not just adequate, but downright amazing."

And if he is has gotten any push back, he continues, it's from people who insist there is not anything spectacular about their company. Not everyone can be Apple or Facebook or Nike or Google, they reason-some products and services are simply boring or prosaic.

Au contraire, responds Taylor. And to make his point, he tells the story of the spectacularly designed, seven-story garage built by Robert Wennet in Miami Beach, Florida. "I first heard about 1111 Lincoln Road when I Attended the american Express Luxury Summit in Park City, Utah,"he notes. "that is right:Executive from some of the world's most exclusive brands were discussing the beauty and originality of a parking garage thousands of miles away. If that is not moving from adequate to amazing, I am not sure what is."

The structure not only look great, it has redefined what a parking garage can be. "The top two floor were designed to both hold cars and host events," says Taylor, "and they rent for as much as $ 15,000 per night."

The point : Try wrapping your head around the concept of a garage that hosts high end charity function, wine tastings and weddings and you will see why Taylor Believes your company can-and should-be amazing.

source: harvard business online

taken from: marketing Profs

Your Appearance at The Interview

Do you still remember the proverb"love in the first sight". Yes, you got it. when we make an appointment for interview we prepare all thing include about what we wear. How you look is important as your resume. There is some information about it:

1. know your body

please choose the clothes that match with your body type. Imagine what kind of image that you will bring to them. Make it comfortable and fit to you.

2. know the company and the position

Some company or organization have a criteria about the dress code or uniform, if you want to join them please learn and find the abandon thing like jeans or something else.

3. must be neat, clean and tidy

ARA says:

For men, a beautiful silk tie with simple graphics or stripes can have the same effect. Shoes, handbags or briefcases should be polished or cleaned before you go to an interview. And if you're buying new shoes, says Celentano, buy the best leather you can afford -- it's a smart investment.If you've recently added blue streaks to your hair or had fingertip decals put on in honor of your favorite sports team, remove them before a job interview.

For women, a crepe, lightweight wool or rayon-polyester blend drape nicely and stay relatively wrinkle-free.

4. attention about what not to wear

Jangly jewelery, bare legs or many things that can make your ideal image disappear into the air.

5. Appearance is not about fashion but gesture, and attitude also.

good luck :)

Be smart and outstanding person when Interview

An interview is most common procedure before get a job. To turn an Interview into a job there is some trick and tips:

1. Confirm the appointment

make a call to make sure the appointment and ask if there is anything you need to bring with you. It is make you outstanding from the other candidates, shows interest and preparation.

2. Do Research

Do research about the company profile, company culture, and other thing related to your position. It is make you comfortable and help you to answer the question. Ask friend, colleagues, internet it will help you to get more information.

3. Body Language

Have an open posture, eye contact, and relax. get more information about body language dos and don'ts.

4. Say yes for the question "do you have any question?"

ask several question and prepare for the question. Speak as if you already work with company, ex: what our goal for...?

5. Handshake

when the interview start or finish please make a warm handshake and put your best smile and be sincere.

6. Follow up

Make a follow up by phone call or email and do not forget to send thanks letter.

tips:

walk into the interview and act as you already hire or work with them, help you to confident.

warning:

attention for your clothes, be smart and confident and remember in interview you show your brain and sell the idea and experience not others.

good luck :)

resource